talking travel

Talking Travel

Its never been harder to sell/ buy!.  

It may be hard to be a seller; but its even harder to be a customer.
The more competition there is, the more similar everyone becomes. Potential travellers are faced with more products, more competition, more communication, more complexity, and more choices than ever before; They are desperate for differentiation, value and quality brands, but above all they need an easier way.

With marketing budgets and resources slashed, sellers are still required to deliver higher sales with less money. Traditional methods are no longer enough!

How can you cut through the clutter and deliver more sales with less resource?  Introducing:

 To find out more about Talking Travel, arrange for a presentation or discuss your business;

USP: The selling power of 3rd part Independence.

Talking Travel combines a unique InfoDialogue TM creative format and a TV led multi-media program to unlock significant incremental "High Yield" sales for your business. Talking Travel is compelling; 

"Providing the information your customers need to make the right purchase decision"

Talking Travel delivers incremental sales from high yield travellers and has been specially designed to appeal to airlines, product wholesalers and tourism bodies as a way to drive direct response sales. It is an evolved TV infomercial and online promotional vehicle that seeks to create a dialogue with customers, opening up communication to identify and then break down the common sales barriers.

The centrepiece of Talking Travel is a series of long-format mini-programs fronted by two Talking Travel experts, handpicked from a panel of passionate travellers and travel agents, such as Keith Armitage and Trudy Ager. Over two to three minutes one of the panellists takes on the role of consumer advocate, asking the other pertinent questions, serving as a virtual travel consultant to unearth the special appeal, details and benefits of the packages on offer. It is an entertaining and informative way to highlight value and how your product differs from your competitors, but also delivers cut-through in a highly competitive market.

These mini-programs are professionally produced to run on free-to-air television in off-peak and fringe time zones delivering cost effective and high impact, targeted marketing to augment your existing brand campaigns. It is a complete selling program so the TVCs are available on the talkingtravel.com.au website and supported by trade marketing to connect at Point of Sale.

Talking Travel's target market is high yield travellers "families, couples and recent retirees and independents" people who travel regularly but lack the time, experience or knowledge to sort through the confusing promotions or have the patience required for extensive internet research.   The program is designed to make the whole decision and purchase process easier so there are prompts throughout for Travellers to be connected directly with the supplier or enquire via their travel agent. To keep travel agents informed, Talking Travel has teamed up with Travel Daily to announce new campaigns and provide links to the specially focused Trade Fact Sheet produced with each campaign.

Mr Brendon Drake developed Talking Travel in August 2010, bringing to the concept his 20-plus years' commercial marketing   and retail business development experience to ensure the program has the strategic rigour it needs to meet all the performance and ROI hurdles facing today's aggressively competitive sales business. The parent company is Virtual Marketing Department Pty Ltd, which he started in 2008. Brands who have already successfully utilised this innovative promotional tool are Tempo Travel to promote its package tour to Egypt; Singapore Airlines Holidays promoting package deals to the 2010 Grand Prix Season; and MSC Cruises.

To find out more about Talking Travel, arrange for a presentation or discuss your business

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