VMD consulting

Virtual Marketing Department Consultancy

Proven strategies, measurable investment, simple & logical execution, and above all else sales results

Virtual Marketing Department Pty Ltd (VMD) provides B2B and B2C business development, distribution and marketing solutions. We are able to provide full capability from bespoke strategy through to end to end project implementation. Our services and implementation approach is of the highest professional level being based on our majority experience working with tier one, international and local large scale sales driven organisations.

As the name virtual suggests; VMD's innovative structure allows for a high level of flexibility and capability by augmenting general business development and marketing services with specialised consulting and or services as required. This easy (virtual) access to highly skilled and experienced specialists ensures pragmatic, but high level strategy, to be combined with equally pragmatic specialist results focused implementation to deliver business impact.

Anyone who has done any kind of renovation or home building work knows there's a big difference between a tradesman and a craftsman. At VMD, we're definitely craftsman. Its an important distinction that not only promotes creativity, it also changes the way we approach business and partner with our clients. We really love what we do and take genuine care, interest and passion in our clients business and work as their partners toward achieving results.

Brendon Drake. VMD Managing Director

Expertise in Business Development & Marketing:

  • Increasing Company Value through clear brand differentiation and leverage
  • Profitable Business Growth through optimised ROI based acquisition modelling
  • Organic Growth through continuous Acquisition, Retention and Migration programs
  • Innovation and Cut-through in marketing and sales programs
  • Major Acquisition Growth by programs that increase ability to win tenders and contracts

Expertise in Operational Excellence and Sourcing;

  • Total Supply Chain: Operations & Engineering Sourcing, Supply negotiation & Management
  • Business, operational & process improvement: Performance capability
  • Project and New Product Implementation: design through to market; on time & on budget
  • GMP Management, TGA, OHS&E, Environmental & regulatory Management
  • Business Change; Innovation and Initiative, world class best-practice programs
  • New Business Start Ups; including plant, product and market expansion

Expertise in Retail Product and Service Marketing:

  • Building brand value through tactical retail campaigns; Multi-media, multi-distribution
  • Infrastructure & expertise leverage through White-label distribution programs
  • Increase sales yield with differentiation and theme based specials, discounting, Value adds
  • Organic Growth through continuous Acquisition, Retention and Migration programs
  • Innovation and Cut-through in marketing and sales programs
  • Reduced sales distribution cost through Internet, eMail, Inbound & Outbound Telemarketing

Project Capabilities:

VMD has the experience and expertise required to ensure your business will benefit from their pragmatic and results driven approach to all projects.

  • Business development, distribution and sales growth strategies
  • Business unit management for major projects or launches
  • Distribution, supply, operations; Strategy, negotiation, implementation and management
  • Product or business launch and roll-out
  • Marketing strategy and implementation for B2B - B2C multi-distribution & multi brand models
  • Retention, Acquisition, Migration (RAM) programs
  • Integrated communications: Above the Line, On-line, Direct, Trade, POS and CRM with access to quality support, specialists agencies and services

Leverage insights gained from a broad business experience:

Financial Services

  • Commonwealth Bank
  • GE Money
  • American Express
  • Macquarie Bank
  • Allianz Insurance
  • ACE Insurance

FMCG

  • Dairy Farmers
  • Finnesse Global Trading (importer)
  • Greens General Foods
  • Proctor & Gamble
  • Milpharma Pharmaceuticals
  • Lederle Pharmaceuticals

Retail Services

  • Vodafone
  • Traveland
  • Franklins
  • Accor Hotel Group
  • RAMS Home Loans

Other

  • Corning Fibre Optics
  • JDS UniPhase
  • Hewlett Packard
  • OzEmail Online
  • Harris Technology

The flexibility of a virtual marketing department

Business growth and indeed, survival is dependent on successful sales results. In turn, many business leaders are seeking a more aggressive and tactical approach to their marketing. Unable to justify the commitment or expense of a full time resource, Virtual Marketing Department (VMD) can provide the solution.

As the name suggests, VMD can deliver cost effective, end-to-end sales and results driven marketing and/or business development solutions; in either a virtual environment or on site and on demand.

Combining over 20 years marketing, business development and advertising sales experience, VMD has the experience and expertise required to ensure your business will benefit from their pragmatic and results driven approach to all projects.

Reduce your overheads and take advantage of VMD for short term, specialised assignments or ongoing, long term programs; You may have a one-off demand for a specialist marketing resource or need an interim solution to cover an executive on extended leave. By virtue of our combined industry experience and expertise VMD can offer a flexible, cost effect solution for all your business needs.

VMD Ours and yours; Virtual marketing Department Partners

  • Capital Syndications (Corporate Business structure and planning, C level Executive Training)
  • Ivy Business Consulting, (Mid level accounting, finance and business process planning)
  • Shops2Lease (Retail and franchise group real estate leasing, Management and strategy)
  • TVM Production (Television, video, audio production)
  • Paykel Media (Niche accredited media agency; direct buying & negotiation ? specialist retail)
  • Benchmark Research (Consumer and trade research)  
  • Jolly Good Design (Website design & Build)  
  • Lankshear Design (modern design from a small studio)

To find out more about Virtual Marketing Department and or discuss your business

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