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Tapping the marketing iceberg

75% or marketing opportunity remains unrecognised

Unfortunately even some of the largest businesses continue to strangle their marketing potential by only recognising the more visible promotional marketing discipline. As a result their marketing activity is more often narrow, highly volatile and worse, almost incidental to the rest of the business. The reality is that “Promotion” is only the tip of the marketing iceberg; 25% visible. For those willing to explore below the promotional surface there exists a much greater resource.

The best news is that this submerged 75% asset invariably already exists within the business there is a minimal or nil cost. What is this 75% asset It is the sales force, the relationships, the history, the distribution, the experience, the trust, etc. With the right marketing leverage, this under-utilised resource (be it 10 or 1,000 employees) can be refined and refocused to deliver significantly superior business growth.

VMD has the experience, expertise and the vision to help you tap into rich reserves of your own business. Above all, you will find VMD has an uncommon and simpler approach than many. While still disciplined, the VMD deliverable is much more about action, implementation and measurement than long strategy documents.

VMD’s more pragmatic “results based” marketing approach builds in a deeper level of alignment to business product and distribution channels right from the start. This disciplined sales focused methodology not only ensures efficiency in leveraging all your existing business resources, it also ensures effectiveness through the built-in alignment of staff, partners and customers.

If you’d like to hear more about the VMD business development and sales marketing approach contact us now for a discussion about your business.

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