about us

Virtual Marketing Department

Virtual Marketing Department delivers proven strategies, measurable investment, simple and logical execution, and above all else, "sales results".

Virtual Marketing Department Pty Ltd (VMD) provides B2B and B2C business development, distribution and marketing solutions. It offers full capability from bespoke strategy through to end-to-end project implementation. Its services and implementation approach is of the highest professional level being based on experience working with Tier-1, international and local large-scale sales driven organizations.

As the name "virtual" suggests, VMD's innovative structure allows for a high level of flexibility and capability by augmenting general business development and marketing services with specialized consulting and or services as required. This easy access to highly skilled and experienced specialists ensures pragmatic, but high level strategy, to be combined with equally pragmatic specialist results focused implementation to deliver business impact.

"Nothing in this world happens until a sale is made"

"Anyone who has done any kind of renovation or home building work knows there's a big difference between a tradesman and a craftsman. At VMD, we're definitely craftsman. Its an important distinction that not only promotes creativity, it also changes the way we approach business and partner with our clients. We really love what we do and take genuine care, interest and passion in our client's business and work as their partners toward achieving results."

Expertise in

• Increasing Company Value through clear brand differentiation and leverage
• Profitable Business Growth through optimised ROI based acquisition modelling
• Organic Growth through continuous Acquisition, Retention and Migration programs
• Innovation and Cut-through evolved marketing and sales programs
• Providing Leadership& Focus and alignment to your brand to achieving business goals

Leverage insights gained from a broad business experience:

To find out more about Virtual Marketing Department and or discuss your business contact us now. 

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InfoDialogues: Powerful new selling tools for the Travel and Finance industries.

Talking Travel, Talking Money Matters, Talking Technology and Talking Baby InfoDialogues are consumer facing tactical retail marketing concepts designed to drive high yield sales. Find out more or talk to us now about getting Talking Travel, Talking Money Matters, Talking Technology, or Talking Baby driving incremental sales for your business.

Visit our website for more information www.talkingmatters.tv .

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BRENDON DRAKE

MANAGING DIRECTOR;  VIRTUAL MARKETING DEPARTMENT

This year, Mr Drake expanded his strategic growth-marketing consultancy, Virtual Marketing Department (VMD) with the launch of two new innovative retail selling tools: Talking Travel and Talking Money Matters. He has over 20 years' commercial marketing experience in Tier-1 publicly listed companies operating in travel, finance and other highly competitive retail markets. This includes the Commonwealth Bank, RAMS, American Express, Vodafone, Franklins, Traveland and Accor as well as holding senior marketing and business development roles at Allianz Australia Insurance, ACE Insurance and APN Outdoor.

Mr Drake launched VMD in 2006 as a consultancy, and due to the high demand for its services, became an incorporated business in 2008. In the past two years he's worked across projects for clients including Harris TV Technology - where he identified a new $100m market, co-ordinating the business case and pilot roll-out plans; portable water filtration company, AquaSafe Corp - where he developed its B2B and B2C marketing, TV retail and eCommerce for the US and local markets; and Finnesse GT - for which he restructured its distribution along with designing and executing the company's marketing strategy. 

Before establishing his own company Mr Drake's experience was in the corporate sector, holding senior executive positions in a diverse range of   leading global   sales organisations.   From 2006-2008, Mr Drake was general manager, direct distribution, of ACE Insurance, a company with $62bn in assets across 50 countries. Here he worked with major credit card providers to value-add new products, expand and diversify channels, ensure efficiency, profitability, growth and compliance.

Prior to this, Mr Drake spent two years at APN Outdoor as the Australia and New Zealand marketing director, helping to reposition the company after the merger of four separate but well known companies (Cody, Australian Posters, Buspak, Taxi Media) created a new market leader and growth opportunity. He grew percentage media share by restructuring the sales force around industry segments and drove $400m worth of successful tender wins.

Mr Drake joined APN from Allianz Australia Insurance, a company with an insurance premium capacity of $1.6bn, where he worked as group marketing head from 1999-2004. For five years he drove the marketing strategy of the insurer's B2B and B2C intermediate and direct channels. The first decade of Mr Drake's career was spent as an account director in major advertising agencies.

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