Could your business benefit from
Serious marketing firepower?
- B2B - B2C multi-distribution marketing strategy
- Retention, Acquisition, Migration programs
- Integrated communications: Multi-media, Advertising, Online, DM, Events, POS, PR, CRM
- Tenders and pitching for large contracts
- Supply chain and distribution
- Business Management and new product launches
Virtual Marketing Department is a uniquely structured consultancy that provides you access to experienced specialists in business development, marketing and distribution; available on demand... its your virtual team! Its also your leverage of a diversified industry experienced resource, to tackle almost any business development opportunity.
Whether it be a B2B or B2C program, VMD works with you to design and implement your business development and or marketing project. Our approach is of the highest professional level utilising practical strategies & models developed with many leading tier one, large scale sales driven organisations. Learn more
In addition to our consultancy capability, Virtual Marketing Department has developed a powerful new selling model for branded retail product and service sellers within the Travel & Finance industries. VMD's unique InfoDialogue model is a total selling program including TV mini programs, innovative on-line website and even trade communication; Talking Travel and Talking Money Matters. Learn more
Business-2-Business “Differentiate to deliver to powerful profits”VMD showcases how to differentiate your offer in highly competitive, product driven B2B selling environments. Learn how to identify the “trading currency” of decision makers win business and protect pricing. More » |
Business-2-Consumer “Low Cost - high leverage marketing”These case studies reveal how you can leverage the value of existing, but often unrealised, business assets to unlock the potential for high % sales growth. Its “low cost - high leverage” marketing at its best. More » |
Tapping the marketing iceberg
75% of marketing opportunity remains unrecognised
Does the board strategy, business strategy and marketing strategy align? Unfortunately even some of the largest businesses continue to strangle their business development potential by only recognising the more visible promotional marketing discipline. As a result their marketing activity is more often narrow, highly volatile and worse, almost incidental to the rest of the business. More ?
Its never been harder to sell buy
It may be hard to be a seller... but its even harder to be a customer
It seems that the more competition there is, the more similar everyone becomes. Today's customers are faced with more products, more competition, more communication, more complexity, and more choices than ever before; But too much choice usually makes decision making harder than easier. Often those decisions can have a high financial or even emotional risk. In reality it has never been more difficult to be a customer. More »
Discounting is not selling!
Great retail campaigns and lead generation has more to do with creating value (return on investment) than cutting prices
If customers are not buying your products, its far more likely to be because they are not aware of any differences, or value the benefit being promoted. Instead of talking down your price perhaps its time you start talking up the value and ROI. The combination being a mature, affluent and stable country with, at the same time a relatively small and isolated population base makes Australia one of the most competitive retail markets in the world. Little wonder that modern retail marketing and advertising can often quickly spiral into aggressive price gouging and corrosive discounting. More »
Are you lying to yourself And your customers?
Is your brand the truth or a lie
DEven in the largest international companies (publically listed and private) you will see a consumer brand strategy that will often be different to the CEO's corporate philosophy. But they are both about the brand and so one of them has to be wrong. Brands are essentially the truth. A brand image is the combination of attitude. More ?
Transform your business
Click here to find out more
